Our memebers
Miguel Morcillo
CEO
Based in:
Tokyo, Japan
Expert in:
Market Entry
Experience:
10+Years in
International
Business
About
With extensive experience in international business and market expansion, Miguel specializes in helping foreign companies succeed in Japan. Before founding 123DejiMa, he worked at leading global companies such as GREE Inc. and Sony Corporation, gaining deep expertise in localization, digital marketing, and cross-cultural communication.
Fluent in Japanese, English, and Spanish, Miguel acts as a bridge between global businesses and Japan, providing insights and strategies to ensure a seamless market entry and sustainable growth. From brand positioning and customer acquisition to operational optimization, he helps businesses navigate Japan’s competitive landscape and build a strong market presence.
A few Words
Living and working in Japan, I’ve developed a deep appreciation for its craftsmanship, precision, and business culture. But I’ve also seen how many great global companies struggle to gain traction, not because of a lack of quality, but because they aren’t positioned the right way for Japan.
That’s why I founded 123DejiMa, to help businesses break through these barriers and make their entry into Japan seamless and successful. Expanding here isn’t just about translating content; it’s about understanding the market, adapting messaging, and implementing strategies that truly connect with Japanese customers. At 123DejiMa, my team and I are committed to ensuring that your brand stands out, resonates, and thrives in Japan.